Bridging Behavioral Science and Operational Strategy

A woman with long, wavy hair wearing a brown blazer and white shirt, seated in a living room with a decorative fireplace in the background.

True organizational transformation doesn’t happen by shifting boxes on an org chart but by understanding what drives human behavior. As an executive coach, behavioral scientist, and career strategist, I help leaders navigate critical inflection points and translate complex human dynamics into structured, scalable operations.

My approach is grounded in a deep understanding of human systems, combining an engineering foundation with a PhD in Organizational Behavior from IIM Ahmedabad. Over the past 13 years, I have operated within the C-suite, scaling venture-backed startups globally, guiding companies through turnarounds, and directing cross-border operations across 30+ countries.

Today, my work focuses on bridging the gap between high-performance leadership and systemic efficiency. Whether partnering with individual executives to map out their next strategic career moves, or advising founders and small-to-medium businesses on how to architect resilient workflows, I align leadership ecosystems to successfully cross their next growth milestones.

A Dual Engine for Organizational Growth

Methodology & Focus

  • Behavioral Research

    Utilizing research-backed principles in group dynamics, cognitive load, and motivators to diagnose scaling bottlenecks and structure psychological safety in high-stress environments.

  • Systems Engineering

    Designing logical workflow architectures, operational guardrails, and role responsibilities to eliminate execution chaos and allow leadership teams to execute with precision.

Operational Track Record

Strategic Execution in Practice

Real-world operational outcomes derived from applying behavioral insights to startup constraints.

Global Scaling

Coached and built the operations workforce for 7 Cups, scaling support systems to 189 countries and 140 languages. Restructured leadership teams for remote collaboration across 30+ nations.

C-Suite Turnaround

Stepped in as transition CEO during an operational crisis. Re-aligned leadership culture, streamlined key pipelines, and achieved 75% gross margins alongside $1M+ ARR in under six months.

High-Value Alliances

Designed cross-functional collaboration frameworks to secure expansion agreements and enterprise contracts with institutional giants UC Berkeley, Amazon One Medical, and Health Canada.

Diverse Perspective

Diverse experiences fuel rich leadership perspectives. Civic engagement, arts, and advocacy anchor my approach to complex problem-solving.

Beyond Business Strategy

Five people standing inside a meeting room with the seal of San Carlos, California displayed. A screen shows a Planning & Transportation Commission regular meeting scheduled for October 7, 2024, at 7:00 p.m. Desks with nameplates are visible in the background.

Public Service

Civic Leadership

Serving local agency and educational boards to support long-term regional development, infrastructure oversight, and sustainable community advancement.

Social Advocacy

Crisis Volunteer

Active volunteer and advisor at Maitri, providing crisis intervention and support services for survivors of domestic violence.

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Performing Arts

Classical Artist

Trained dancer in Kathak. Classical discipline, rhythmic precision, and storytelling heavily inspire my approach to operational execution.

Personal Anchors

The values and activities that sustain my energy and build everyday discipline.

Two children and an adult standing in front of a large rock with unique textured formations, outdoors on a sunny day.

Mom of Two

Runners participating in a race on a paved road with trees in the background. Twisha, the lead runner is wearing a light green tank top, pink shorts, and a headband.

Half-Marathon Runner

Twisha, hiking on a steep cliff edge along Angel's Landing trail in Zion National Park, wearing hiking gear and holding a safety chain, with a canyon view in the background.

Hiker & Explorer

Twisha exercising on a Peloton bike with a screen displaying a workout class.

Peloton Rider

Let’s Design Your Next Chapter

Whether you are navigating startup scaling bottlenecks, realigning your leadership workforce, or embarking on a major corporate transition, let’s figure out a sustainable strategy.